Covid19 Impact: Trend Track: Conscious Fashion

The design scenario has developed as never before in India. Each day fashion designers create creative ideas in style and design every day as new trends bloom. Over the past few years, India has been one of the most popular markets for foreign brands and an incubator for domestic brands in countries around the world. Although Indian wear or industry is too broad and intergovernmental pollinated to keep up with world trends, west wear is included in runways, trade fairs, and fashion predictions. Below are some projections on the retail industry by 2020 amid the national 19 lockdowns.

1. Texture is everything

The quarantine situation due to COVID 19 provided consumers with the requisite time and space to rethink their market and fashion perspectives. As a result, consumers take their emotions into account when shopping and no longer fear being non-compliant. In the post-COVID cycle, 19 customers need to be drawn by goods that are visually and tactilely appealing to their emotional senses. Substances are more textural to meet this need.

Textural fabrics are materials that have varied touch and feel factors that evoke emotions. Textural fabrics will become more popular in the coming quarters of 2020. Fabric grainlines are becoming distinctly visible since the start of the year. Fabrics with irregular backgrounds will complement prints. We even predict that fabrics with a distinctive sound, e.g. “crunch,” will become the rage. We foresee fabrics like linen, seersuckers, organza, hemp, slubs, or new paper-like synthetics doing the rounds this year. Popular textures will be crinkling, waffles, honeycombs, and new techniques to add interest to plain fabrics.

2. Conscious Prints

Today, consumers have evolved into a conscious and opinionated state of mind. Consumers demand brands to innovate and stand up for something to enjoy their loyalty. This movement has ensured that designers become conscious, and their designs are being impacted by world events more than ever. Designers and brands are using designs to communicate social messages. Conscious prints are serving out to be the best source of creative expression. Initially, we forecast topics ranging from vegetation, animals, feminism, gender, politics, sustainability, and climate change dominating all over prints and graphics. However, throughout the COVID-19 lockdown, we have seen studios and designers pivoting their artworks towards positivity and awareness spreading messages, as these are the need of the hour.

3. Colors come from nature

All have taken on sustainability trends. Designers live, feed, sustainability in breathing. It has a significant influence on colour as the buzzword of the year. Classic Blue that exuberates the sky at dusk is the Pantone colour of the year. Although this year’s blue and shaded colours are very significant, we will also find various green colours influenced by trees, minerals, and plants, which will cool the whole colour palette. Such cool colours create the entire organic colour spectrum of earthy shades of yellow, brown, and red. This colour palette is incredibly calming and relaxing for the customer. This pallet of colours, which is currently ongoing through many psychological and emotional shifts, is highly calming and comforting for the user.

4. Everyone is sustainable

In 2019, sustainable fashion was created, and brands rapidly change their collections to become more sustainable. The new standard, and not the trend, will soon be sustainable. Sustainability fabrics should be equal to or greater than their current partners in several sustainable projects in 2020. Manufactures such as hemp, bamboo, vegan leather, organic cotton, and recycled polyurethane have a long history of production. In 2020, enhanced processes in clothing manufacturer may also be seen, particularly in minimizing fabric waste and upcycling not just on small labels but also on a mass level. The global epidemic of Covid-19 led the world to recognize that when over-pressured for energy, the earth would retaliate. The mode must harm the environment and recognize that the user is often increasingly conscious and reactive. This outbreak will prove to be the required way to ensure a fully sustainable fashion industry.

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