Traditionally, there is much more focus on women to be fashionable; ‘women seem to be motivated more than men to grow their bodies as objects of view for others.’ It also refers to the shoes they wear. Thus in the new age of a feminizing society with equal rights and benefits for both sexes, disparities in care are recognized. The way men and women view themselves in the workforce is vastly different. A man’s choice of dress is simple and pre-decided almost, a lot of emphases is placed on a woman to look elegant, intelligent, and ideally sexy all at the same time. In certain ways, however, this may be seen as a significant form of discrimination; The choice of women in the office appears to be to try to stand out from their female rivals by dressing up rather than conceding to wear a traditional uniform.
Young girls have been told from an early age that they will behave in a lady-like way, and how they show themselves. In order to become a wife and a mother, a wife must have a man; an objective portrayed by adolescents as important yet almost unattainable. To get a man, a woman must see herself as an asset whose worth is dependent on her beauty and presentation. Nevertheless, it is not the case that women merely dress up to draw a male eye; more frequently than not, they have been targets of a (female) voyeuristic glare. Narcissism in women goes so far as to continually equate and contrast with their female peers. So, it can always be assumed that women dress up to be noticed by other women rather than, as previously suggested, by men.
Behind fashion is a large industry of manufacturers and designers whose future relies on consumer products as seen in our culture. Its goal is to offer customers the impression that they will continue to purchase new goods in order not to become unfashionable. Fashion is the purest and most evolved type of consumer capitalism, with its compulsive ability to create creativity for the sake of novelty and to intensify and increase the appetite that can never be fulfilled. This compulsive creativity adds to the fact that the apparel industry is too diverse and fast-moving. On top of this is the fact this every past trend will become outdated as long as the new pieces are available. In fact, then, fashion is merely a sign of narcissism
Consumers are motivated and driven by what they perceive as trendy. This appears to come from what could be seen in the mainstream and during high-profile luxury celebrity gatherings. Many that are viewed as perfect, role models whom people strive to look like, are carefully investigated for their choice of clothes. When this review has been concluded, the user will determine if this is a look that they will prefer to pursue. This is the most famous method of coercion by the so-called fashion industry promoters. For example, this is the reason why there is such a big demand for sponsorship spending amongst companies. The hope is that as many consumers as possible can see their product being used or used by this high-profile celebrity. The same happens to models who are paid for wearing designer clothing to be used by the press. Glamourous as this seems, there is a downside to the development and presentation of these idealistic examples. Models strive to misrepresent reality by constructing an unrealistic image that most people can not attain.
Therefore, it appears like the only control the user has is an undetermined degree of self-control. Individuals are often restricted to a fixed target that they are often powerless to prevent. Within this postmodern retail era of malls and galleries, where goods are available on bank loans, most consumers are likely to surpass their target. There has also been a growing change between men and women in recent years. People now have a lot of options than they would have ever had at a time when the option was either between a suit and a bowler hat or a laborer overall. Today there’s just as much focus on what people wear as women, with designer stores devoted to just that.
The paradox of fashion, of course, with all this mainstream consumerism and diversity, is that people would then argue that fashion divides them into separate industries as a culture. Whether or not fashion reflects individualism, there is not enough focus on its significance as a means of influence within society. It seems like, in any way, people are exploited and used in fashion and consumerism.