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Fashion for the Masses

The outcome will be zero waste if industrial manufacturing gives way to mass customization. This latter strategy would, therefore, be sustainable.

There is a new surge in the textile industry. One of the key reasons technology has become synonymous with fashion today has been the need for sustainable fashion.

The second biggest polluter after the oil is the textile industry. Around 3.8 billion pounds of clothes are dumped every year in the age of quick mode. A large amount of clothing waste also contributes to the mass production of garments. The production of goods that suit different preferences is becoming more prevalent – factors such as efficient manufacturing, digital inventory choices and virtual customizations have contributed to the rise of mass customization.

Customization of production is not only unique to the personal needs of a customer but also tends to make the fashion industry more ethical. Mass adaptation is having an impact on our textile industry slowly but steadily.

What is mass customization?

Since time immemorial design was a part of the fashion industry. It has become a bigger part of production and sales in the fashion sector because of sociological shifts. Digital customization blends customizable goods personalized and scalable with mass manufacturing and different target groups. Though 63% of women fail to find the right match in retail wear, mass production of clothing leads to enormous waste. The produced sizes are mostly XS – XXL, often causing poor fit, and the garments are either returned or rejected without being worn once in 70 percent of the time.

Mass personalization decreases return chances and remove surplus inventory, leading to zero to no inventory. None stocks save an immense amount of waste from pouring into the atmosphere annually. According to a survey by YouGov in April 2018, 26% of US customers want a product customized. The most popular categories for the buying of customized items included clothes, footwear (29 percent), and food and beverage (29 percent).

In today’s apparel industry, fashion technology plays a significant role. It bridges the gap between sustainability and stock excess. Fashionable technology will save organic fibers, which are replaced by synthetic. We are able to work for a better and better industry with a lower stock surplus and no clothing waste using digital customization with organic natural fibers.

A customized process is often stereotyped as a slow and lengthy process in which the items are shipped within 15-21 days and thus most consumers opt for sized retail products, even though they do not suit them perfectly.

A further major challenge for the mass customization of time lag is, but conventional customized techniques gradually become obsolete, and digital customization processes are replaced thanks to recent developments. Options are available in the form of 3D modeling in digital transformation, where customers can physically see and make the adjustments they want. It’s fast and quick. Another fascinating breakthrough in retail measurements is 3D body scanning (in personalized orders). Today, body measurements in just five seconds were measured by 3D body scanners with a 99.9% accuracy.

In addition, customers have become more accessible with artificial intelligence and digital customization. The pressure points and surplus inventory arising from mass manufacturing are understandable. Mass production will be replaced in the coming years by mass customization, which means no surplus stocks and no waste. If personalized clothing is produced, it is more likely than the mass manufacturing process to suit the customer. There’s no waste, therefore.

Economies of scale +mass customization = Maximum Value

Many brands such as H&M and Levi’s take the sustainable route. Also, fast-mode retailer Zara said that they would manufacture 100 % sustainable apparel by 2025. Similar to mass manufacturing, mass customization provides a sustainable solution, as in the former, first and final apparel is made for the latter; and there is no waste of fabrics or surplus stock.

How is mass customization done?

Many feel that mass customization is a lengthy and complicated process, but this idea can easily be scalable by integrating technology. Technologies can easily turn conventional apparel practices into simple, semi-automated production. The calculation is replaced with 3D body scanner technology by a seamstress. The 3D body scan is useful because in less than 5 seconds it requires 110 steps, which enables the customer and the manufacturer to create suitable equipment. This saves a great deal of money, too. A customized retail experience is also provided by the ability to digitally provide customized measurement through virtual displays in stock. The automated CAD patterning provides a fast and flexible pattern-making operation.

Semi-automatic production helped quickly in the production of products and provides the consumer with an excellent fit. This element would be a product customization game changer. Rather than trying multiple models, customers have the option to change the fit and design of a product digitally. Digital customization reflects a move in mass customization. Mass customization and semi-automated production make distribution fast.

And as it is digitized, it is a much more efficient process.

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